Atapa 86 Sewell St Category: Nonclassified Establishments
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Company representatives
Peter Faulkner, owner
About Atapa
Media planning simulation software that helps advertisers and their agencies get the best return from their media spend
Atapa gives you the best returns from your marketing spend
With media fragmentation and the rising importance of non paid media factors like word of mouth, creating high return media plans is increasingly difficult with current media planning tools and analysis techniques. Especially as they are generally silent on the deeper question of why you get a particular result from your media spend. So what approach should a Channel Planner use?
One fresh alternative is agent based modelling (ABM), which takes the perspective of the individual and their behaviour to model reality. Atapa, through its application of ABM, permits rapid, accurate, cross-channel ROI understanding and forecasting for paid, owned and word of mouth communication.
Products and Services
- Media planning software
Employees
2 to 4
Years In Business
16
Rating
